I've enjoyed hard cider from time to time. My first hard cider I drank was Cider Jack in the 90's, Cider Jack has been said to be the first cider that "surfed the microbrew wave" in the 90's. With craft brewing sales up and brewery's in planning reaching unprecedented levels hard Cider once again is selling well. See AdAge, in Australia, and poetically by the New York Times. It's easy to see that cider is an easy transition for a white wine drinker. American brewers are even getting in on the cider action as seen by Harpoon and now Sam Adams with Angry Orchard. Here's a list of cider brands currently being sold in the US.